Digital Tagging & Implementation Specialist

Company Description/ Business Unit

Location: London (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Additional Benefits: Annual Bonus

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Digital Tagging & Implementation Specialist means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

#LI-Hybrid

This is the job

Joining the AA as our Digital Tagging & Implementation Specialist, you will be responsible for providing crucial tagging and implementation to enable effective report and data analysis for web and app. You will collaborate closely with key stakeholders to deliver end-to-end tagging from providing briefs to developers for data layer updates, implementing tags and conducting testing to ensure data captured is accurate.

We are looking for someone who has strong tag management experience within Digital and Data but also someone who has keen eye for continuous improvement to drive consistent efficiencies.

What will I be doing?

• Implement tags via Tealium iQ, EventStream, and GTM.
• Ensure tagging and implementation across all existing and new products.
• Collaborate with product scrum and development teams for web and app.
• Enhance data collection using JavaScript.
• Drive efficiencies in tags and pixels by monitoring data quality and resolving issues.
• Maintain documentation on tagging and datalayer, ensuring compliance with regulatory standards and best practices.

What do I need?

• Proficient in tagging, implementation, data layers, and digital data within a commercial environment.
• Experienced with tag management solutions like Tealium iQ and Google Tag Manager.
• Skilled in Google Analytics (GA4) data analysis.
• Excellent communication skills for engaging with both technical and non-technical stakeholders, including senior leaders.
• Knowledgeable about regulatory standards for tagging and web/app, committed to best practices.
• Experienced in JavaScript, with the ability to write JavaScript queries.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

#LI-HH