The AA’s EVP is ‘Ready for ANYTHING?’, and we’ve partnered with Ant Middleton to bring the whole endeavour to life. Ant is an English ex-Special Forces professional, adventurer and television presenter best known as the Chief Instructor on the Channel 4 television series SAS: Who Dares Wins.
Ant Middleton’s ‘Ready for anything’ Adventure launches at 16:00 on July 25th. Ant will be guiding and supporting an enthusiastic group of AA employees through an intense 24-hour wilderness adventure – broadcast live online through social media (follow in the links at the bottom of the page).
The public will be able to interact and vote on the types of challenges the participants will encounter. As well as being a fascinating experiment, this adventure will showcase AA employees at their very best: living and breathing behaviours the AA are proud of – collaboration, innovation, care, dynamism, respect and expertise.